Toyota is trying hard to establish a remarkable green market position with its range of  hybrid models and we may say that the brand is highly successful in in its quest so far. The latest marketing effort in that respect is the launch campaign for its newest addition to the series – the Auris Hybrid, to be seen on the roads of Europe since Q1 2011. As ever, Toyota relies on the latest digital marketing tools to enhance the message and this time the cutting edge of projection mapping comes to aid its efforts. This is just the closed audience presentation in London’s Shoreditch district, but the company promises to enhance the experience and present new surprises at the next car-show somewhere in the world. Check the official Get Your Energy Back campaign website.