Take the wheel, a.k.a. a sheet of paper, and drive the new Skoda Fabia RS straight from your chair. It’s an excellent example of augmented reality test-drive campaign that lets you immerse yourself into otherwise very simple online game. The catch is, that the developers had everything in mind, including putting your face into a branded helmet and sharing your game results, stats and photo with your Facebook friends. Afterwards you can also challenge anyone of them or just get back to the pretty old Need for Speed
Check out the campaign website.

