It’s not the first time that the Unilever global brand AXE/Lynx is causing us some stomach pain… laughing. And it certainly won’t be the last. The new campaign of the brand, launched in the UK under its local brand Lynx is relaying mostly on mobile and online means of creating a buzz. Combining a few mobile applications that have absolutely no use other than pure fun, with the use of traditional and viral marketing, it will surely have the intended “Lynx Effect” at least for some time in the office or at a party. Isn’t that what marketing is all about…?
Also check out the other videos in the series  and the official website of The Lynx.Effect…

Reveal the perrrrrrrfect man /it does exist /

or Spin the Bottle /and always win/